Who am I?
A child, who knows nothing.
Well, almost nothing… there is one exception.
I do know that if I look deeeep inside myself, I see one (and only one) thing:
How can a “lifeless” thought:
- Spread like a virus?
- Control a human being?
- Become immortal like a god?
For example: the Holocaust.
- First, the idea infects a human brain
- Then the brain persuades its own human being to kill others
- And the idea spreads from brain to brain — human to human
It’s fucking important, because if we know the answer, we can:
Create gods, who control people, and spread like viruses.
… or in different words:
Teaching people how to craft & sell ideas that make the world a better place.
Now, I only see one (and only one) thing.
But it was not always so…
Who was I?
Let me show you the power of ideas.
This tweet is a masterclass on how an idea goes viral:
- Tens of thousand shares
- Hundreds of thousands of likes
- Millions of readers
… with less than 100 sentences.
It became legendary in the business world.
But the strange thing is: inside it, you can find my exact career.
I — Microeconomics
I started going to high school for economics.
… in 2008.
In the year of the second biggest economic crisis in history (after The Great Depression):
The Great Recession.
… with a family who had just taken out a foreign currency loan the previous year.
What can I say? They were instructive years.
II — Game theory
It particularly sucked when I wanted to go to university.
… which required money. A lot.
What did teenagers in my city (who needed money) do?
What did a teenager (who studied economics) do when he saw other teenagers losing their money in casinos?
Learned how to make money from gamblers:
- Imperfect information
- Emotion management
- Nash equilibrium
- Mind reading
Oh yes, my saviour — the beautiful, dangerous world of poker.
III — Mathematics & Computers
I earned the money for university.
I started to study computer science — the perfect mix of my maths skills (poker) and my passion (internet).
IV — Ethics
In my poker career, I frequently asked: why people do what they do?
To find out, I got accepted as a detective.
Just a small, tiny career change, right?
But “maybe this is what I need to find myself”, I thought. Like when Michael Jordan left basketball and went to play baseball when his father died.
V — Psychology
Finally, I found my place.
I studied psychology.
Seriously loved it, until I run into a problem: psychologists are too theoretical. My teachers knew what *principles* controls human — but they couldn’t use them.
So I turned to the practice.
VI — Persuasion
I arrived at the best time — the rise of social media.
… what I hated with all my heart.
So I chose the most important algorithm(s) in the world: Google. I became an SEO expert.
My first wing flaps:
… and when I knew Google’s algorithmic factors better than my own mother:
But — surprise! — in terms of idea crafting & spreading, this way was not perfect either.
The problem? Marketers are too practical.
They can use *some* principles intuitively — but they don’t know what they are.
That’s when I had enough.
I wanted to find a course, blog or university that will teach me:
- What psychological principles drive people?
- How are these principles working?
- How to use them?
… but I couldn’t find any.
So I created my own “laboratory”.
And DiMOLNAR was born.
I spent years collecting the principles.
- Viral posts
- Bestseller books
- Most-viewed videos
- Highest-rated series
- Evergreen “classic” movies
- Legendary advertisements
- Presidential election campaigns
Everything where ideas have power — the top 0.001% of human content.
… but finding the principles was just the first step. I wanted to test if the principles work in practice, so I built DiMOLNAR around them.
My hypothesis: If the factors really work, then this blog will become popular.
So DiMOLNAR is all about…
I’m David Istvan Molnar — DiMOLNAR.
… and my profession life is:
Reverse-engineering the most powerful computer of all-time: the human brain.
But… But… Why?
So… who am I?
Who am I?
A child, who knows nothing.
Well, almost a child… time passes.
I’m slowly, gently, silently growing up to become “the kingmaker”.