Who am I?

A child, who knows nothing.

Well, almost nothing… there is one exception.

I do know that if I look deeeep inside myself, I see one (and only one) thing: 

How can a “lifeless” thought:

  • Spread like a virus?
  • Control a human being?
  • Become immortal like a god?

For example: the Holocaust.

  1. First, the idea infects a human brain
  2. Then the brain persuades its own human being to kill others
  3. And the idea spreads from brain to brain — human to human

Seriously, how?

It’s fucking important, because if we know the answer, we can:

Create gods, who control people, and spread like viruses.

… or in different words:

Teaching people how to craft & sell ideas that make the world a better place.


Now, I only see one (and only one) thing.

But it was not always so…

Who was I?

Let me show you the power of ideas.

This tweet is a masterclass on how an idea goes viral:

  • Tens of thousand shares
  • Hundreds of thousands of likes
  • Millions of readers

… with less than 100 sentences.

It became legendary in the business world.

But the strange thing is: inside it, you can find my exact career.

I — Microeconomics

I started going to high school for economics.

… in 2008.

In the year of the second biggest economic crisis in history (after The Great Depression):

The Great Recession.

… with a family who had just taken out a foreign currency loan the previous year.

What can I say? They were instructive years.


II — Game theory

It particularly sucked when I wanted to go to university.

… which required money. A lot.

What did teenagers in my city (who needed money) do?


What did a teenager (who studied economics) do when he saw other teenagers losing their money in casinos?

Learned how to make money from gamblers:

  • Imperfect information
  • Emotion management
  • Nash equilibrium
  • Mind reading
  • Numbers

Oh yes, my saviour — the beautiful, dangerous world of poker.

III — Mathematics & Computers

I earned the money for university.

I started to study computer science — the perfect mix of my maths skills (poker) and my passion (internet).

The result?


IV — Ethics

In my poker career, I frequently asked: why people do what they do?

To find out, I got accepted as a detective.

Just a small, tiny career change, right?

But “maybe this is what I need to find myself”, I thought. Like when Michael Jordan left basketball and went to play baseball when his father died.

The result?


V — Psychology

Finally, I found my place.


I studied psychology.

Seriously loved it, until I run into a problem: psychologists are too theoretical. My teachers knew what *principles* controls human — but they couldn’t use them.

So I turned to the practice.

VI — Persuasion

I arrived at the best time — the rise of social media.

… what I hated with all my heart.

So I chose the most important algorithm(s) in the world: Google. I became an SEO expert. 

My first wing flaps:

… and when I knew Google’s algorithmic factors better than my own mother:

But — surprise! — in terms of idea crafting & spreading, this way was not perfect either.

The problem? Marketers are too practical.

They can use *some* principles intuitively — but they don’t know what they are.

That’s when I had enough.

I wanted to find a course, blog or university that will teach me: 

  • What psychological principles drive people?
  • How are these principles working?
  • How to use them?

… but I couldn’t find any.

So I created my own “laboratory”.

And DiMOLNAR was born.


I spent years collecting the principles.

  • Viral posts
  • Bestseller books
  • Most-viewed videos 
  • Highest-rated series
  • Evergreen “classic” movies
  • Legendary advertisements
  • Presidential election campaigns

Everything where ideas have power — the top 0.001% of human content.

… but finding the principles was just the first step. I wanted to test if the principles work in practice, so I built DiMOLNAR around them. 

My hypothesis: If the factors really work, then this blog will become popular.

So DiMOLNAR is all about…

How to craft them (thinking) — and how to sell them (communication).

👋 Hey.

I’m David Istvan Molnar — DiMOLNAR.

… and my profession life is: 

Reverse-engineering the most powerful computer of all-time: the human brain.

But… But… Why?



“The richest place in the world is… the graveyard. All the hopes and dreams that were never fulfilled, the books that were never written, the songs that were never sung, the inventions that were never shared, the cures that were never discovered.”

Les Brown



That’s why.

So… who am I?

Who am I?


A child, who knows nothing.

Well, almost a child… time passes.

I’m slowly, gently, silently growing up to become “the kingmaker”.