Di: Magic words and harry’s world

Two ideas from inner world — two from outer word. One goal that connects them.

April 1, 2023.

Happy Sunday… and April Fool’s Day! It’s official: there’s a Harry Potter series in the works at HBO. It’s really a happy Sunday – and no, it is not an April Fool! But relax, today is not yet Sunday 🙂

If you want to prank someone on April Fool’s Day, buy them my books… that are not ready yet.

While they wait, here are di 2 ideas + 2 quotes of this week…

Inner world


I can make myself do anything… by changing a few words.

  • I don’t exercise (sounds too tiring). I’m beating yesterday’s me.
  • I don’t save (that’s a sacrifice). I’m buying my next product, bit-by-bit.
  • I don’t buy healthy foods (feels too expensive). I’m investing in health.


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“I walked by a blind beggar – his cup was empty, his sign was: “I am blind.”

I quickly added 4 more words.

… and the man’s daily earnings just doubled!

The new sign?

“It is springtime and I am blind.”

Rosser Reeves (the pioneer of television advertising)

Outer word


Harry Potter is not real… but magic spells do exist!

  • Thank you
  • Sorry
  • I love you

… with these, you can completely change a person’s behavior — in just 1 second.

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“Words are, in my not-so-humble opinion, our most inexhaustible source of magic.”

J. K. Rowling (one of the greatest author of our time)


Making yourself do anything is really hard.

Changing others’ behavior is like a shard.

… can you do both?

You’re a wizard.

“Learn to sell. Learn to build. If you can do both, vou will be unstoppable.”

Naval (one of the best modern philosopher)

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Until next time,


P.S. inner world + outer word = greatness