DiMOLNAR’S branding

I want to be the “kingmaker”. ¹
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How?

By gathering the many puzzle pieces of my philosophy (principles).
To piece them together into a few meaningful products (content).
Which then crystallize into a singular, complete image (brand).

In other words: by making kings.

The king, the kingdom, and the kingmaker

Content is king.

But the brand is the core. The essence. The skeleton under the flesh (flesh = content).

… or, in other terms:

“Good advertising builds sales. Great advertising builds factories.”

—Bill Bernbach²

In this context:

the advertising is the content,
and the factory is the brand.

… but this goes far beyond advertising, companies, or the business world. The brand is the whole, which is more than the sum of its parts — just as human life is more than just bones and flesh. In fact, even humans can become brands:

If Steve Jobs launched a new product, it would become a bestseller.
If Walt Disney made a new movie, it would become a box office hit.
If Elon Musk started a company, it would be flooded with investor money.
If Albert Einstein published a scientific paper, it would be cited to death.
If Leonardo Da Vinci paint a new portrait, it would become eternal.

No matter what product, movie, or painting — or whether it’s business, entertainment, art… This is the universal power of brands. The brands, which are the sum of their contents:

All the products (iCloud, iTunes, iPod, iPad, iMac, Macintosh, iPhone) that Jobs designed.
All the movies (Bambi, Dumbo, Pinocchio, Cinderella, Snow White) that Disney produced.
All the companies (PayPal, SpaceX, Tesla, OpenAI, Neuralink, xAI) that Musk founded.
All the theories (General & Special theory of relativity, E = mc²) that Einstein formulated.
All the masterpieces (The Last Supper, Vitruvian Man, Mona Lisa) that Da Vinci created.

… and everything that comes to mind when you think about them:

memories,
emotions,
thoughts,
benefits,
gossips,
stories,
names,
smells,
words,
hope.

Everything.

Philosophy: Apple marketing philosophy paper by Mark Markkula, Art crossing Tech tábla, Think different — Content (csak 3 kell): iPod, iTunes, iPod event sziluettes képpel, 1000 songs in your pocket, Apple Store — Brand: Apple. És az egész Steve Jobs fejében.

… and this “everything” comes from the humans behind it: the philosophy, the content, even the brand. Not only can humans become brands — humans are the brands.

“Steve Jobs’ personality was reflected in the products he created. Just as the core of Apple’s philosophy, from the original Macintosh in 1984 to the iPad a generation later, was the end-to-end integration of hardware and software, so too was it the case with Steve Jobs: His passions, perfectionism, demons, desires, artistry, devilry, and obsession for control were integrally connected to his approach to business and the products that resulted.”

—Walter Isaacson³

Content is king. Brand is kingdom. And you are the kingmaker.

The “kingmaker” branding

So, how?

By gathering the many puzzle pieces of my philosophy (principles).
To piece them together into a few meaningful products (content).
Which then crystallize into a singular, complete image (brand).

Let’s start with the first — my principles.

My most important principle is simplicity: (ruha, gaming, investing, health, etc.) I wear the same clothes every day, I choose the hero in the game that requires the fewest buttons, I invest my money in things that are the simplest. It is no coincidence that the aforementioned gentlemen were mentioned earlier:

All of Steve Jobs’ products were characterized by simplicity.
Walt Disney summarized his entire business plan in a single drawing.
Da Vinci szerint “Simplicity is the ultimate sophistication.”
Elon Musk 5-lépéses algoritmusából 2 lépés az egyszerűsítés.
Einstein szerint ha nem tudod elmagyarázni egy 6 évesnek, nem érted igazán.

Why is simplicity so important? The answer comes from George A. Miller:⁴ The Magical Number Seven, Plus or Minus Two: Some Limits on our Capacity for Processing Information — the number of objects an average person can hold in working memory is about seven (plus or minus 2), known as Miller’s law.

So here are my 5 principles.

“Simplicity is the ultimate sophistication.”

—Leonardo Da Vinci⁵

“Any product that needs a manual to work is broken.”

—Elon Musk⁶

“If you can’t explain it to a six year old, you don’t understand it yourself.”

—Albert Einstein⁷

“That’s been one of my mantras — focus and simplicity.

—Steve Jobs⁸

1Brand name: DiMOLNAR

Hello. My name is David Istvan Molnar. It’s too long — and I want to be an author. Sometimes, authors have names like J. K. Rowling, George R. R. Martin, J. R. R. Tolkien. That’s why I use this format, so my name is: D. I. Molnar. But back to the second step⁹ — my brand need only 1 word. DIMolnar. But I have an unpopular opinion: I always thought capital letters were prettier than lower cases. So the name becomes: DIMOLNAR. When I was a little kid, and played the first Call of Duty, I loved it because everyone tried to be creative on his behalf: my favorite was the lowercase letter i.

Disney: a név összeforrt a branddel. Da vinci: jó hangzás. Steve Jobs: i letter.

The result is: DiMOLNAR.

2Brand mission: greatness

I have only 1 goal: Greatness. Help people achieve greatness — and becoming kings.

Disney, Jobs, Da vinci.

3Brand style: Ancient

History is full of kings and kingmakers — empires built and collapsed. But there is one that we rely on to this day. Ancient Greece. And guess what: and when I created my greek design, my font type used only capital letters… with small “i”.That’s why my design will be Greek.

Da Vinci.

4Brand colors: grey-black

I only wear white t-shirts & black shoes — and matte grey jacket. Neutrals. The only colors I like are greek-styled orange. That’s my aesthetics will consist of these.

Jobs.

5.Brand trademark: hand-drawn by myself (clarity)

What is the greatest invention of humankind?

Writing.¹⁰

But our brains did not evolve by reading texts — but by seeing pictures. Motion pictures. Life.

As the famous saying goes: “Visuals are processed 60,000X faster than text.”

“A picture is worth a thousand words.”
—Anonymous

That’s why my concepts will be not only text, but pictures too — hand-drawn by me.

Ötvözni a színeimet, a stílusommal (charcoal).

Disney. Meg a Nolan féle film, stb.

3The sum of it all: the brand

How?

By gathering the many puzzle pieces of my philosophy (principles).
To piece them together into a few meaningful products (content).
Which then crystallize into a singular, complete image (brand).

Hogyan lesz az alapelvekből content, és aztán hogyan áll össze egyetlen képpé?

Only 2 topics.

“If you say three things, you don’t say anything.”
—James Carville

You + Your work.

… which are:

Self-improvement & Communication.

Thinking & Spreading.

Inner world, Outer word.

Kings & Kingmakers.

Alexander the Great — és kettényílva az ábra.
1) Inner world: Alexandrosz olvas
2) Outer word: Alexandrosz épít (pl.: világítótorony vagy könyvtár)

Végül bevezetni majd a dualizmust, hogy két fő téma (inner, outer), két szegmensben a termékek (non-fiction, fiction), két szín (grey-black), és a di jelentése. Itt áll össze az egész. Végül, hogy minden termékem úgy fog kezdődni, hogy Di. Tehát ha a márkámat DiNOSAURUS-nak fogják hívni, you can be goddam sure the products will be Diplodocus, Dilophosaurus, Dicraeosaurus, etc. És a logóm tuti egy dínó lesz (megmutatni, mi lenne a márka).